Abercrombie & Fitch is a clothing company currently headed by Mike Jeffreys. It is mostly for Rich kids who are "popular kids". The guy who owns it is a douche, saying that some people should not be seen in our clothes. One man who is quite cool happened to be seen selling these clothes to homeless in protest of him. Interestingly; they also support all of these big huge fundraisers. Their employees have a strict code for what they can wear. There have been accusations this firm discriminates against non-whites.  Clothing associated with Abercrombie & Fitch is banned on the campuses of Bob Jones University and Pensacola Christian College.