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In 2009 Pope Benedict XVI began a new initiative to become 'down with the kids'. Thus, he created a competition to design a new papal hat, with Blue Peter given the honour of judging the entrants. All children aged 7-12 were encouraged to send in their designs. However, parents were likely to be perturbed by the prize – an unaccompanied tour around some Roman Catholic Church for the child, culminating in meeting several top ministers for a ‘secret mystery prize’.