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Greenwashing is the unjustified appropriation of environmental virtue by a company, an industry, a government, a politician or even a non-government organization to create a pro-environmental image, sell a product or a policy, or to try and rehabilitate their standing with the public and decision makers after being embroiled in controversy.
Basically Greenwashing means deceitful people pretending to help the environment when really they aren't helping ore are harming the environment.