Here was a Hasidic Jew -- dressed in a black suit with a broad-brimmed black hat worn over a yarmulke, and sporting a full, untrimmed beard -- who nevertheless performed toasting raps about the glories of traditional Judaism over reggae beats in a dancehall style directly from Jamaica. Moreover, he punctuated his performances with stage diving. It may have seemed like a joke at first, but Matisyahu was serious about his craft, and his diverse style soon garnered Grammy nominations, gold record certifications, and a broad audience. 
Matisyahu is a popular AmericanJewish singer, who blends hip-hop Reggae and rock adding some Jewish influence. Matisyahu also looks and dresses like an orthodox Jew which may cause to people who have heard but not seen him before to double take.